Impressive, those Swedes

The other day on the train, I witnessed a group of six first-graders (all tiny little blonde girls in adorable outfits -- like sorority sisters, but cute and not mean and only two feet tall) go totally mental when the train passed an Ikea:

"IKEA, IKEA, THERE'S IKEA!!!"

*really high voices and squeeky noises*

It was weird. And funny. And Ikea's marketing folks should probably win award after award for successfully establishing brand awareness FOR A FURNITURE STORE in six-year-olds.